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10.1177/0146167204271416 PERSONALITY Klauer, Mierke / AND INHIBITING SOCIAL PSYCHOLOGY EVALUATIONSBULLETIN Task-Set Inertia, Attitude Accessibility, and Compatibility-Order Effects: New Evidence for a Task-Set Switching Account of the Implicit Association

By Karl Christoph Klauer and Albert-ludwigs-universität Freiburg

Abstract

Based on a task-set switching account of the Implicit Association Test (IAT), the authors predict a specific pattern of aftereffects as a consequence of working through IAT blocks. In Study 1, performance in an evaluative decision task, but not in a color-naming task, was decreased after working through the incompatible rather than compatible block of a flower-insect IAT. In Study 2, response latencies in an evaluative rating task, but not in a color-rating task, were analogously affected, whereas the ratings themselves were not a function of the compatibility of prior IAT blocks. The aftereffects demonstrate reactivity of the IAT; they bear on the mechanisms underlying the IAT and on compatibility-order effects. Keywords: Implicit Association Test; task switching; attitude accessibility; indirect attitude measuremen

Year: 2013
OAI identifier: oai:CiteSeerX.psu:10.1.1.372.677
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