The Global Internet Phenomena Report: 2H 2012 shines a light on fixed and mobile data networks around the world, identifying facts, fads, and the future trends that will shape the Internet’s future. Within this report, we present a mix of high-level observations, regional-focused analysis, deep-dives into specific subjects, and educational tidbits. Communications service providers (CSPs) in particular are in the position to act on this information, but we believe that the findings will be of interest to a wide range of readers. At the highest level, Real-Time Entertainment (comprised mostly of streaming video and audio) remains the largest traffic category on virtually every network we examined, continuing a trend that we expect to observe into the foreseeable future. North America continues to lead in adoption of this traffic category, with almost two-thirds of downstream traffic during peak period being streaming audio or video. The dominance of Real-Time Entertainment is due in large part to the continued market leadership of Netflix, which now accounts for 33 % of peak period downstream traffic. Competing video services such as Amazon (1.75%), Hulu (1.38%) and HBO Go (0.52%) are often mentioned in the same breath as Netflix, but the data shows these services are unlikely to challenge Netflix for market dominance anytime soon. In other regions, YouTube continues to be largest single source of Real-Time Entertainment traffic in both fixed and mobile access technologies, making it the leading source of Internet video traffic in the entire world
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