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Determinants of Retail Patronage: A Meta- Analytical Perspective

By Yue Pan and George M. Zinkhan


The retail patronage idea includes such key concepts as store choice and frequency of visit. In this study, the authors synthesize previous empirical studies through a formal, critical review of retailing literature. The meta-analysis suggests that various predictors (e.g., service, product selection, quality) are strongly related to shoppers’ retail choice, whereas others (e.g., store attitude, store image) are important antecedents of shopping frequency. However, the relationships between the predictors and retail patronage vary according to the study characteristics (e.g., experimental vs. other designs). The authors offer implications for retailing research and practice

Topics: Retail patronage; Meta-analysis; Store choice; Frequency of visit, Business, Business Administration, Management, and Operations, Marketing
Publisher: 'Elsevier BV'
Year: 2006
DOI identifier: 10.1016/j.jretai.2005.11.008
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Provided by: University of Dayton
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