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Factors Influencing Men’s Basketball Season Ticket Purchase

By Jennifer Y. Mak and Steve Chen

Abstract

This study explored the men\u27s basketball season ticket consumption behavior and identified the differences among marital status and those who brought children to the game. Using survey methodology, statistical analysis reveals that entertainment, sport involvement, team identification, and game attractiveness, are keys factors influencing men\u27s basketball season ticket consumption. Married persons appreciate team identification and entertainment more than non-married individuals. Practical managerial implications and marketing-strategy suggestions are also included

Topics: Social and Behavioral Sciences, Sports Studies
Publisher: Marshall Digital Scholar
Year: 2012
OAI identifier: oai:mds.marshall.edu:mgmt_faculty-1032
Provided by: Marshall University

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