Abstract. We present the design of the shoppingLense and its surrounding infrastructure. The shoppingLense is designed to allow open collaborative tagging of patterns within the environment, and for users to browse the environment using augmented reality. We use trust to control the presentation of the patterns and anchors within the augmented reality, building upon trust relationships that are dynamically created and maintained between the users of the system, yet maintain privacy. We evaluate our approach through an experimental evaluation of our prototype in a program committee experiment, where the shoppingLense is used to browse the virtual reviews attached to submitted papers. We show that performance is significantly improved using a structured presentation based upon trust over an unstructured random presentation.
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