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Are Tag Clouds Useful for Navigation? A Network-Theoretic Analysis

By Denis Helic, Christoph Trattner, Markus Strohmaier and Keith Andrews

Abstract

Abstract—It is a widely held belief among designers of social tagging systems that tag clouds represent a useful tool for navigation. This is evident in, for example, the increasing number of tagging systems offering tag clouds for navigational purposes, which hints towards an implicit assumption that tag clouds support efficient navigation. In this paper, we examine and test this assumption from a network-theoretic perspective, and show that in many cases it does not hold. We first model navigation in tagging systems as a bipartite graph of tags and resources and then simulate the navigation process in such a graph. We use network-theoretic properties to analyse the navigability of three tagging datasets with regard to different user interface restrictions imposed by tag clouds. Our results confirm that tagresource networks have efficient navigation properties in theory, but they also show that popular user interface decisions (such as “pagination ” combined with reverse-chronological listing of resources) significantly impair the potential of tag clouds as a useful tool for navigation. Based on our findings, we identify a number of avenues for further research and the design of novel tag cloud construction algorithms. We also argue that any future algorithm needs to take into account the trade-off between navigational and semantic properties of the generated tag-resource networks. In particular, we introduce a simple method for estimating a so-called semantic penalty induced by a given tag-cloud construction algorithm. Our work is relevant for researchers interested in navigability of emergent hypertext structures, and for engineers seeking to improve the navigability of social tagging systems. I

Year: 2013
OAI identifier: oai:CiteSeerX.psu:10.1.1.353.3693
Provided by: CiteSeerX
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