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SAS Global Forum 2011 Coders ' Corner Paper112-2011 A Side of Hash for You To Dig Into

By Shan Ali Rasul

Abstract

Within the realm of Customer Relationship Management (CRM) there is always a need for segmenting customers in order to gain insights into customer behaviour and being able to use that information to better align customers with current and ongoing marketing strategies. This paper discusses a macro created using SAS ® version 9.2, which makes use of the DATA step hash object for the purposes of customer segmentation

Year: 2013
OAI identifier: oai:CiteSeerX.psu:10.1.1.353.2890
Provided by: CiteSeerX
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