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Mark Lett (2012) 23:487–504 DOI 10.1007/s11002-012-9186-1 Beyond nudges: Tools of a choice architecture

By Eric J. Johnson, Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Häubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink, Elke U. Weber, B. G. C. Dellaert, D. G. Goldstein, G. Häubl, E. Peters, D. Schkade and B. Wansink


# Springer Science+Business Media, LLC 2012 Abstract The way a choice is presented influences what a decision-maker chooses. This paper outlines the tools available to choice architects, that is anyone who present people with choices. We divide these tools into two categories: those used in structuring the choice task and those used in describing the choice options. Tools for structuring the choice task address the idea of what to present to decision-makers, Preparation of this article has been supported by NIA Grant 5R01AG027934 to the first author

Year: 2012
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