Abstract. To understand the consequences of the E.U. ban on incandescent lamps, an agent-based model is developed in which consumers are simulated in their lamps purchase behaviour. Consumers are modelled based on heterogeneous preferences and develop opinions on lamps (memory and perceptions), and share these in a social network structure. Lighting technology is modelled using many different lamps of different technology types. The results indicate that the ban on bulbs will be effective in realising an energy efficient sector, albeit at significant expense to consumers. An alternative policy, introducing a tax on incandescent lamps, would also be effective given a sufficient level of taxation
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