This study examined the impact of images from the Iraq war on an individual’s levels of involvement, emotion, and attitude toward the war and tested whether an inoculation application could limit the impact of these images. Previous research has shown that images used in advertising can greatly influence a consumer’s attitude about a product, with large, vivid imaging enhancing recall and being viewed more favorably. This study sought to find if images used in the news media had the same level of emotional effect on attitude. Results of the study revealed that sufficient evidence exists to support the hypotheses that images with a caption exert greater impact on viewers ’ attitudes compared to images with text. It also showed images with a caption exert greater impact on involvement levels than text alone and that images elicit greater affect than images with text. In addition, females ’ affect levels showed more drastic changes while males were more consistent. It was also found that due to a lack of power it is not possible to draw conclusions in regards to the effect of inoculation used with images and their attitudinal, involvement, and affective responses. Had there been more participants in the control group, it may have been possible to learn more about inoculation in this setting. Impact of News Images 3 Image Impact in Print Media: A Study in How Pictures Influence News Consumers Since the time of the Civil War, images of conflict and death have both fascinated the American public and been a cause of great concern for political leaders. Alexander Gardner’s photos of casualties following the Battle of Gettysburg served to illuminate the costs of war in ways a news story alone never could. Images of combat operations, both positive and negative, can take on an iconic status with the American public. The triumphant flag raising at Iwo Jima is contrasted with George Strock’s shocking photos, published by Life magazine in 1943, of thre
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