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The neural architecture of trustworthiness judgments: judging a book by its cover and content

By Jennifer S. Beer, Jamil P. Bhanji, Brent L. Hughes, Gili Freedman and Janell Fetterolf

Abstract

A commentary on Who can you trust? Behavioral and neural differences between perceptual and memory-based influences by John D. Rudoy and Ken A. Paller. Can we help but “judge a book by its cover? ” Recent neural evidence suggests that we do this fairly quickly and perhaps without even realizing it. As Rudoy and Paller (2009) recently demonstrated, people judge the trustworthiness of a stranger’s face with dual pathways. One pathway quickly processes the physical characteristics of the face, while a second, slower pathway processes information tha

Year: 2010
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