Foundations of Zero-Waste Lead to Sustainable Tourism Success:The Case of Kamikatsu

Abstract

Sustainable tourism management at travel destinations often requires many years of planning and infrastructure investment to effectively modify business-as-usual practices into long-term focused, sustainably-minded policy. Ideal sustainable tourism destinations maintain stewardship of the local environment, meanwhile preserving a high quality of life for residents, yet still allows companies to establish steady income streams with comfortable margins. There are few examples worldwide of truly sustainable tourism destinations. This paper introduces the zero-waste town of Kamikatsu as a case study of how initial foundation of sustainabilityfocused management may lead more seamlessly into a successful model of sustainable tourism. Kamikatsu is one of the smallest, rural towns in Japan which has incorporated a multi-layered approach to sustainable development in the community. This level of ethical operations has derived from a collaboration of the Zero-Waste-Academy NPO and Kamikatsu town officials. While striving to support the needs of the local community and comply with more stringent prefectural regulations, they established a zero-waste target for 2020 which has attracted tourism and businesses have grown through innovation and entrepreneurial enterprise. Kamikatsu has strongly established itself as a zero-waste-town, yet it is in the infant stage of positioning itself as a sustainable tourist destination. Due to strategies now in place it has potential for success as a truly sustainable tourism destination. The accountability system put into place in 2017 in Kamikatsu is an example of how the town is building sustainable business and tourism models from essential development and management strategies. Destinations worldwide looking to improve levels of sustainability have much to learn from the zero-waste town of Kamikatsu

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Yasuda Women's University Repository / 安田女子大学リポジトリ

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oai:yasuda-u.repo.nii.ac.jp:00000458Last time updated on 10/17/2019View original full text link

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