Bridging the Gap: A Reflection on an Interdisciplinary Approach to Social Media Research


In this paper we review the recent research efforts of the Social Media (SM) Research Group at Fundació Barcelona Media. The group was formed with the objective of combining qualitative and quantitative methodologies to generate new knowledge about the interplay of social behavior and new ‘social media’, as well as devising methods, tools and technologies that facilitate the acquisition and application of this knowledge in a variety of enterprise and social environments. The SM group conducts empirical research on data mining, the characterization and modeling of user behavior on social networks and social media, and motivations underlying the behavioral patterns that we uncover. The team’s current work includes analysis, modeling and prediction of temporal, social and structural interaction patterns in social media websites, analysis of conversations and the social architecture in social media, enhanced ranking and community detection algorithms, and user profiling based on interaction logs. 1

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