This paper focused on an area of transnational Arabic television, which has attracted little scholarly attention: soap operas and their consumption among women in the Arab diaspora. Focus groups with Arab audiences in London revealed the significant role that soap operas play in sustaining a gendered critical and reflexive proximity to the Arab world. The paper shows that soap opera viewing provides female audiences in the diaspora with opportunities to reflect on their own gender identities as distant from hegemonic discourses of gender in their region of origin but as proximate to a moral set of values they associate with this same region. This was especially, but not exclusively, the case with young women born in the diaspora
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