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Detecting and reacting to change: the effect of exposure to narrow categorizations

By Amitav Chakravarti, Christina Fang and Shapira Zur

Abstract

he ability to detect a change, to accurately assess the magnitude of the change, and to react to that change in a commensurate fashion are of critical importance in many decision domains. Thus, it is important to understand the factors that systematically affect people's reactions to change. In this article we document a novel effect: Decision makers' reactions to a change (e.g., a visual change, a technology change) were systematically affected by the type of categorizations they encountered in an unrelated prior task (e.g., the response categories associated with a survey question). We found that prior exposure to narrow, as opposed to broad, categorizations improved decision makers' ability to detect change and led to stronger reactions to a given change. These differential reactions occurred because the prior categorizations, even though unrelated, altered the extent to which the subsequently presented change was perceived as either a relatively large change or a relatively small one

Topics: BF Psychology, HD28 Management. Industrial Management
Publisher: American Psychological Association
Year: 2011
DOI identifier: 10.1037/a0024496
OAI identifier: oai:eprints.lse.ac.uk:39858
Provided by: LSE Research Online
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