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UCLA POLICY 860 GUIDELINES FOR USE BANNERS – EV201 1) PURPOSE AND SCOPE

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Abstract

a) UCLA recognizes the value of banners in promoting educational, cultural and informational programs that support the academic mission of the University. It is also recognized that an increasing number of campus organizations desire to utilize banners at various campus locations. Banners are eyecatching, festive and informative, promoting specific events such as performances, exhibitions or conferences, or represent a more generalized theme important to the campus or initiating department (“Where Great Futures Begin”, Commencements, 75 th Anniversary, etc.) b) Banners are an expensive form of marketing. The design, manufacture and installation of one or two dozen banners can run from $3,000 to $5,000. This cost factor will largely limit departments with small marketing budgets from using this form of advertising for small-scale events and campaigns. It is also important to note that outdoor banners require special ink and laminating treatments to inhibit smearing or ink running during inclement weather. The life span of an outdoor banner is also limited by weathe

Year: 2012
OAI identifier: oai:CiteSeerX.psu:10.1.1.220.5328
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