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Enrichir la compréhension du processus de choix de l’enfant consommateur via l’étude du concept d’ensemble évoqué

By Caroline Rouen-Mallet, Pascale Ezan and Stéphane Mallet

Abstract

International audienc

Topics: JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics, [SHS.GESTION]Humanities and Social Sciences/Business administration, [SHS]Humanities and Social Sciences
Publisher: 'SAGE Publications'
Year: 2014
DOI identifier: 10.1177/2051570714558169
OAI identifier: oai:HAL:hal-02133996v1
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