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Extending the use of scenario planning and MCDA for the evaluation of strategic options

By Camelia Ram, Gilberto Montibeller and Alec Morton

Abstract

Multi-criteria decision analysis (MCDA) is well equipped to deal with conflicting, qualitative objectives when evaluating strategic options. Scenario planning provides a framework for confronting uncertainty, which MCDA lacks. Integration of these methods offers various advantages, yet its effective application in evaluating strategic options would benefit from scenarios that reflect a larger number of wide-ranging scenarios developed in a time-efficient manner, as well as incorporation of MCDA measures that inform within and across scenario comparison of options. The main contribution of this paper is to illustrate how a more diverse set of scenarios could be developed quickly, and to investigate how regret could be used to facilitate comparison of options. First, the reasons for these two areas of development are elaborated with respect to existing techniques. The impacts of applying the proposed method in practice are then assessed through a case study involving food security in Trinidad and Tobago. The paper concludes with a discussion of findings and areas for further research

Topics: HD28 Management. Industrial Management
Publisher: Palgrave Macmillan
Year: 2011
DOI identifier: 10.1057/jors.2010.90
OAI identifier: oai:eprints.lse.ac.uk:32215
Provided by: LSE Research Online

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