Non-Profit Fundraising: Is Crowd Funding a Viable Fundraising Tactic for Non-Profit Organizations?


Social media usage in the non-profit industry is still in its infancy, however non-profit organizations are increasingly adopting social media techniques to reach out and engage with their supporters in the hopes of furthering their mission and raise funds. Crowd funding, in which a lot of small contributions are aggregated online to support a cause is proving to be a sustainable fundraising mechanism for non-profit organizations. This capstone surveys individuals and profiles successful non-profit organizations to identify what motivates people to donate online and how individuals engage with charitable causes using social media. The results demonstrate that crowd funding, when properly integrated into the organization\u27s marketing plans, is a viable fundraising tactic for non-profit organizations

Similar works

Full text


University of Denver

Full text is not available time updated on 7/9/2019

This paper was published in University of Denver.

Having an issue?

Is data on this page outdated, violates copyrights or anything else? Report the problem now and we will take corresponding actions after reviewing your request.