Inheritance tax is the subject of recent political controversy in Britain. Public opinion appears to be a major barrier to boosting this tax. Evidence exists that suggests considerable public disquiet with inheritance tax. Recently, some commentators have argued that the way that inheritance tax is presented or `framed' could enhance public support for this tax. This article presents original focus group evidence on this claim. I note that while opposition to inheritance tax is deep-rooted, framing can help mitigate opposition. This article is important because it provides evidence on a live area of policy debate
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