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Interpersonal Trust and Within-Nation Regional E-Commerce Adoption

By John T. Gironda and Mark F. Peterson


This study extends research on within-nation regional differences as well as the relationship between interpersonal trust and within-nation regional e-commerce by empirically investigating 44 regions of three European Union nations: Italy, Spain and Portugal. Within-nation regional trust data from the World Values Survey is used in conjunction with within-nation regional e-commerce data from the Eurostat Database. Results show that even after controlling for GDP, region size and population density, interpersonal trust is still positively and significantly related to within-nation differences in e-commerce adoption

Topics: within-nation variance, e-commerce adoption, trust, World Values Survey, WVS, Eurostat, electronic commerce, within-nation regional interpersonal trust scale, international management, Business
Publisher: NSUWorks
Year: 2014
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Provided by: NSU Works
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