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What Does Marketing Orientation Mean in Practice? Some Empirical Evidence

By Dr. George, J. Avlonitis, Dr. Spiros, P. Gounaris and Dr. Nikolaos Papavasiliou

Abstract

The concept of marketing orientation has been the focus of several research efforts. However, most of these empirical studies that have addressed the issue, mainly attempted to investigate for a possible relationship between marketing orientation adoption and company performance

Year: 2011
OAI identifier: oai:CiteSeerX.psu:10.1.1.199.6632
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