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By Otto Toivanen and Michael WatersonJoanne Sault, Otto Toivanen and Michael Waterson

Abstract

In this paper we study whether learning from rivals affects within-market location decisions between competing firms. We show it does, using detailed locational data from two leading hamburger chains in the UK. Using four different tests, we demonstrate that alternative explanations – pre-emption and product differentiation – have less bite than between firm learning

Year: 2011
OAI identifier: oai:CiteSeerX.psu:10.1.1.199.3504
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