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Blood and chocolate: A . . .

By Yair Neuman


Fear appeal as a tactic of persuasion has been studied primarily from a positivistic and non-discursive perspective. This study examines the use of fear appeal in a natural discursive setting of fundamentalist rhetoric. More specifically, we examine the interactional problems facing Jewish fundamentalist preachers who attempt to manipulate fear and identify several discursive strategies that aim at solving these problems. General conclusions point to the power of a discursive perspective in examining fear appeal and its sophisticated application in rhetoric

Topics: social psychology, face, Jewish fundamentalism. In his classic book
Year: 1987
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