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Proceedings of the 37th Hawaii International Conference on System Sciences- 2004 Mobile Shopping Site Selection: The Consumers ’ Viewpoint

By Jen-her Wu, Yu-min Wang and Wei-chun Tai

Abstract

While mobile technologies and applications are rapidly and widely utilized in electronic commerce, it is extremely important to better understand the evaluative criteria from the consumers ’ viewpoint in mobile-shopping site selection. This paper investigated the consumer-oriented criteria for mobile shopping site selection. A questionnaire was developed and tested to prove its reliability and validity. Initial analyses of mobile shopping characteristics important for the environment were explored. The final criteria list includes three factors: merchandise, enabling functions, and assurance. 1

Year: 2011
OAI identifier: oai:CiteSeerX.psu:10.1.1.197.8771
Provided by: CiteSeerX
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