Skip to main content
Article thumbnail
Location of Repository

Proceedings of the 37th Hawaii International Conference on System Sciences- 2004 Mobile Shopping Site Selection: The Consumers ’ Viewpoint

By Jen-her Wu, Yu-min Wang and Wei-chun Tai


While mobile technologies and applications are rapidly and widely utilized in electronic commerce, it is extremely important to better understand the evaluative criteria from the consumers ’ viewpoint in mobile-shopping site selection. This paper investigated the consumer-oriented criteria for mobile shopping site selection. A questionnaire was developed and tested to prove its reliability and validity. Initial analyses of mobile shopping characteristics important for the environment were explored. The final criteria list includes three factors: merchandise, enabling functions, and assurance. 1

Year: 2011
OAI identifier: oai:CiteSeerX.psu:
Provided by: CiteSeerX
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.