Although a lot of Japanese companies has started to introduce brand management system, the regulation and rules for the disclosure of brands acquired as a part of business combination is not prepared in Japan. In June 1997, the Japanese regulation for the consolidated financial statements was amended so that purchased goodwill can be presented fairly in a balance sheet. This paper examines financial accounting aspect of brand, some criteria to identify intangibles from goodwill, and describe the present state of brand management processes at major Japanese enterprises. One of the key issues is combining target cost management(TCM) and brand management. TCM or target costing is a Japanese management accounting system for managing planned profit and life cycle costs for every product brand. The paper seeks to examine the importance of the relationship between strategy, organization, and TCM, and three directions of TCM as well as the intertwines between Product Manager Allowance. Activity based approach has some possibility to build new brand management system. 1 I
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