Large global management consultancies of US or Semi-US origin are often seen as important carriers of uniformity in management knowledge across the globe. This is an important characteristic of the recent development of the industry on a macro level, but one may question whether it is representative to let these firms be “spokespersons ” for the field as a whole. This paper argues that the standards these actors travel in may constitute a standardised Legoland for consulting in the world, but that this Legoland is far from the reality of small and medium-sized locally based consulting firms. It is argued that they live in a world of standards for management and consultation, where the most important strategy for survival is to improvise. Growth in the Market for Management Consulting Services The 1990s saw a dramatic expansion of the market for organisation, management and administration services around the world. In Sweden, for example, the total turnover for management consulting almost tripled between 1987 and 1998 (Furusten & Bäcklund, 2000). This means that organisations today, to a larger extent than some 10 years ago, buy management consulting services from external service providers
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