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DYNAMIC ELEMENTS OF EMERGING MOBILE PORTAL STRATEGIES M-COMMERCE IS ALL ABOUT PERSONALIZATION, PERMISSION AND SPECIFICATION

By Nikhilesh Dholakia and Morten Rask

Abstract

M-commerce refers to monetary transactions conducted via a mobile telecommunications network using a communication, information, and payment (CIP) device such as a mobile phone or a palmtop unit. Success in mobile portal markets will depend on dynamic strategies that blend elements of personalization, permission, and specification of content. This paper presents of framework for developing effective business strategies for mobile portal that are a key to m-commerce. Keywords: M-commerce, e-commerce, portals, Europe, USA, Japan, one-toone marketing, permission marketing, personalization, customization, competition The year 2000 marked a turning point in the growth of mobile commerce or m

Year: 2011
OAI identifier: oai:CiteSeerX.psu:10.1.1.196.9546
Provided by: CiteSeerX
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