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in Marketing By

By Dr. Chaim, M. Ehrman and Anne Milliman


In the field of information search and retrieval, key word searches are typically used for information search and retrieval (Flynn, 1987). Unfortunately, an information overload problem frequently occurs when hundreds of citations appear on the screen. This problem is especially acute in Marketing, in which many diversified areas of the Social Sciences (such as psychology, Sociology, Anthropology, Statistics, Economics and Mathematical Programming) have applications in Marketing. In this paper, we suggest a technique that will allow the researcher to initially limit the information search and retrieval to a specific number of journals that, by virtue of their content, are oriented toward a specific subarea of the Marketing Discipline. This approach can be applied to other disciplines as well. Since the problem of information overload is especially true in the Marketing discipline, therefore, the focus of this paper is on Marketing Journals. The Marketing discipline has experienced quantum leaps in terms of scholarly research, findings and published textbooks over the past 50 years. For example, a 1927 text in Marketin

Year: 2011
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