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The Effect of Perceived Characteristics of Innovation on E-Commerce Adoption by SMEs

By Passachon Limthongchai and Mark W. Speece

Abstract

The study investigates factors that effect E-commerce adoption rate by Small and Medium-sized Enterprises (SMEs) in Thailand. Based on Rogers ’ Innovation Diffusion theoretical framework, five perceived characteristics of innovation are considered as factors affect E-commerce adoption rate. Security and Confidentiality is additional variable investigated this research. A multiple regression was conducted and the result shows that four characteristics of innovation – relative advantage, compatibility, security/confidentiality and observability – were positively related to the rate of E-commerce adoption by Thai SMEs

Year: 2003
OAI identifier: oai:CiteSeerX.psu:10.1.1.196.3959
Provided by: CiteSeerX
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