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** * IN PRESS- JOURNAL OF CONSUMER PSYCHOLOGY*** Running Head: ON-LINE AGENT ADVICE Consumer Acceptance of On-line Agent Advice: Extremity and Positivity Effects

By Andrew D. Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay


alphabetical, and all authors contributed equally. The authors thank Vildan Altuglu, Susan Broniarczyk, Judy K. Frels, Raghuram Iyengar, and the editor for their help and comments on this article. Correspondence concerning this article may be addressed to Andrew D. Gershoff

Topics: Agents, Internet, Extremity, Positivity
Year: 2011
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