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By Debbie Macinnis


Scientific progress proceeds through an iterative process with conceptual ideas spurring empirical observation, which in turn give rise to more conceptual ideas. It matters not where one starts in this process, or whether the empirical/conceptual components comprise a single published academic paper. In fact, one might categorize the field of consumer behavioror any scientific discipline for that matter-into the types of papers shown in Figur

Year: 2011
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