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Abstract Formulating an E-commerce Strategy

By Nilpa Shah and Ray Dawson

Abstract

The drivers for electronic commerce are both technological (under the tremendous pressure of innovation) and business oriented. This paper will highlight some guidelines for companies who are entering into E-commerce to create an E-commerce strategy or who already have an E-commerce presence to revise their existing strategy. E-Commerce is now seen as a reality for many businesses and a normal part of a business plan. The immediate benefits, in terms of cost savings, efficiencies and enhanced profitability are clear at every stage in the supply chain. Adopting e-business is no longer a competitive advantage, but a normal business process, without which an enterprise is unlikely to survive in the New economy [1]. Year 2000 saw many Dot-com companies built up and many companies going into E-commerce however now it is a different story, more and more companies are failing, and investors are becoming cautious to invest money into Internet ventures. There is more cash needed then was expected. Some of them had to get on the bandwagon as everybody else were and didn’t want to be left behind, and now that the bubble ha

Topics: Category, Optimistic View (VG) and Socioeconomic breakthrough (NSB
Year: 2011
OAI identifier: oai:CiteSeerX.psu:10.1.1.194.9180
Provided by: CiteSeerX
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