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The Symbiotic Relationship of Design History and Business Studies within Product Design Teaching.

By Design Management and Alison Prendiville

Abstract

“Symbiosis – mutually advantageous” This paper investigates the relationship between ‘design history ’ and ‘business studies’. The aim of the paper is to explore the purpose of the different disciplines and the way in which they are taught within the area of industrial design. The paper is approached from a perspective that design history and business studies need to have greater synthesis for each other, that the current approach of teaching them as separate entities, one which focuses on the historical and the other dealing with anticipating and evaluating current situations, is a barrier to the education of the industrial design student Within the area of design history there is no doubt that the shift in focus over the past seventy years from Nikolaus Pevsner’s (1960) approach, which concentrated on the endeavours of the individual’s creativity, to the more recent wider evaluation of the technological, social, economic and political context has been one of the most significant and valuable contributions to the teaching of design history and design education (Woodham 1997). Adrian Forty’s (1986) ‘Objects of Desire ’ and Henry Petroski’s (1997) ‘Invention by Design. How Engineers Get from Thought to Thing’, recast the role of designer / engineer as minor players in a far more complex environment which involves social, cultural, communication, analysis failure and quality control issues to name but a few

Year: 2011
OAI identifier: oai:CiteSeerX.psu:10.1.1.194.8865
Provided by: CiteSeerX
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