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An eMarketing Concentration In The Marketing Major

By Barry E. Langford and Florida Gulf


Many colleges and universities are adding a ‘Marketing on the Internet ’ course or Internet content to their undergraduate curriculums, and some are considering the addition of several courses to complete an eCommerce or eMarketing concentration in the Marketing major. This article offers some insights on the creation of an eMarketing concentration, with emphasis on the creation and delivery of a ‘Marketing on the Internet ’ course. I

Year: 2011
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