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Conjoint Analysis

By Warren F. Kuhfeld


Conjoint analysis is used to study consumers ’ product preferences and simulate consumer choice. This chapter describes conjoint analysis and provides examples using SAS. Topics include metric and nonmetric conjoint analysis, efficient experimental design, data collection and manipulation, holdouts, brand by price interactions, maximum utility and logit simulators, and change in market share.

Publisher: Volume
Year: 2003
OAI identifier: oai:CiteSeerX.psu:
Provided by: CiteSeerX
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