Skip to main content
Article thumbnail
Location of Repository

Conjoint Analysis

By Warren F. Kuhfeld

Abstract

Conjoint analysis is used to study consumers ’ product preferences and simulate consumer choice. This chapter describes conjoint analysis and provides examples using SAS. Topics include metric and nonmetric conjoint analysis, efficient experimental design, data collection and manipulation, holdouts, brand by price interactions, maximum utility and logit simulators, and change in market share.

Publisher: Volume
Year: 2003
OAI identifier: oai:CiteSeerX.psu:10.1.1.194.8152
Provided by: CiteSeerX
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://citeseerx.ist.psu.edu/v... (external link)
  • http://support.sas.com/techsup... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.