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Anonymity, Hierarchy and Stability Some Retrospective Observations on Soviet Industrial Networks in the Planned Economy

By Martin Johanson


In the paper a model for relationships in the Soviet industrial network is outlined. The model, which contains three factors, hierarchy, stability and anonymity, is tested and supported by a case study. In the light of this finding, the paper questions the idea that applying a network strategy on the relationships inherited from the planned is the most appropriate marketing strategy during the transition economy in Russia. The driving forces in the Soviet networks were not compatible with the mechanisms in western network firms and consequently Russian firms have to seriously re-consider both their exchange partners and the reasons for building relationships with them

Year: 2011
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