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The Intellectual Property Valuation – A case of Jet Airways, the innovative and critical times ahead, an Indian Perspective

By Sanjeev Prashar and Rashmi K. Aggarwal


Abstract—Intellectual Properties are a proprietary knowledge, intangible in nature, a product of ones mind or intellect. The universe of IPRs in the WTO TRIPs Agreement comprises of patents, copyright and related rights, trademarks, geographical indications, industrial designs, patents, layout designs of integrated circuits and trade secrets. They cannot be defined or identified by physical parameters but it needs to be expressed in some discernible way to be protected, enforced using legal means as more and more corporate giants are deriving their values form their intellectual properties. This research paper is analyzing the different approaches of IPR valuation and taking Jet Airways as a case study wherein it acquires “Jet Airways ” Logo from Jet Enterprises Private Limited, the promoter company which had registered this trademark. The agreement and the valuation approach taken by the two companies to create a consensus for the exact valuation has been analyzed and conclusions have been drawn to strengthens the credence to the idea of intellectual property and reinforces the property rights of the owners. Keywords—Intellectual properties, Property rights, Trademark, Valuation

Year: 2011
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