Grounded theory approach has been used widely in information systems (IS) research since 1970s. It has and will carry on to offer ample possibilities for advancing IS research in the foreseeable future. However, the approaches have been practiced in several diverse ways, often drawing from traditions outside IS studies. Although there are numerous methodological textbooks and devoted IS websites available to explain the grounded theory approach and its processes in detail, many IS researchers throughout the globe have some level of misunderstanding and are still not convinced on what just the approach is, let alone its procedure. As Easterby-Smith, Thorpe and Lowe (2006, p. 122) have argued that, “Unfortunately many students [researchers] merely resort to quoting Glaser and Straus (1967) as a way of making their choice of a qualitative approach sound respectable. Often they misunderstand both the rigour that is involved in developing a “grounded theory” and the hard work and intellectual challenge that is involved”. As a consequence of this lack of knowledge, some IS researchers still believe that grounded theory approach is not thorough enough and should not be accepted as on
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