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The Induction of Consumer Preference Models using Evolutionary Computation

By Bruce Edmonds, Scott Moss, Andrew Lock and Centre For Policy Modelling


A technique is described whereby context-dependent consumer preference models can be automatically induced using algorithms taken from the field of evolutionary computation

Topics: brand choice, choice models, buyer behaviour, market structure, consumer preferences, modelling, evolutionary computation, purchasing context, judgement, aggregate
Year: 2007
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