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CRM System Using PA-AKD Approach of D 3 M Ajay kumar #1 A.Tejaswi $2 Lakshmi Prasad Koyi &3 G.Narasinga Rao $4

By S. Srinivasa Rao Illapu


In today’s business world, Customer Relationship Management has become conventional. Inspite of the unpredictable economy, CRM is being forced into corporate budgets and is believed to be the leading and initiative factor by many companies. The custom of CRM system has become mandatory. An adequate CRM system helps in acquiring new customers and increasing the value of existing customers. Data warehouse acts as the data resource for D 3 M on CRM. This paper introduces the CRM based on PA-AKD and managing relationships with customers which has become the critical competition between organizations. Then the structure of CRM is described with the help of D 3 M, discusses the procedure to Data warehouse and the significance of D 3 M applied to CRM. At the end, the promoting effects of D 3 M to individual service are presented

Topics: Domain Driven Data Mining (D 3 M, Data warehouse, AKD, E-commerce
Year: 2011
OAI identifier: oai:CiteSeerX.psu:
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