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Latent class analysis for market segmentation

By M. Montinaro and I. Sciascia


The data base availability and the possibility to perform survey permit to the researcher to explore new segmentation model trying to involve methodological statistics and explanatory variables. Recent literature focused on values and lifestyles as predictors of consumer purchase (Kamakura, Mazzon, 1991). We purpose to build a survey based on questionnaire to analyze the influences o

Topics: Segmentation models, Latent class analysis
Year: 2011
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