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Research Interests Consumer Online Search Marketing Strategy Customization Consumer Economics Work In Progress

By Minor Economics and P. K. Kannan


Kulkarni, Gauri, Brian Ratchford, and P.K. Kannan, “Is Internet Use Associated with Different Choice Patterns for Automobiles?” Kulkarni, Gauri and P.K. Kannan, “Online Search Data as a Forecasting Tool: An Example in the Motion Picture Industry” Kulkarni, Gauri and Wendy Moe, “Product Attribute Variations in Online Sequential Product Views” Wagner, Janet, Gauri Kulkarni, and Peggy Tseng, “Professional Service Relationships: The Roles of Agency, Friendship, Paternalism, and Fiduciary Responsibility

Topics: Internet Marketing Services Marketing Marketing Principles Consumer Behavior Strategic Marketing Mar, Robert H. Smith School of Business Instructor
Year: 2003
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