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The 21st International Joint Conference on

By Sarabjot Singh An, Bamshad Mobasher, Alfred Kobsa, Dietmar Jannach, Sarabjot Singh Anand, Esma Aimeur, Université De Montréal and Rayid Ghani Accenture

Abstract

iii Foreword Web Personalization can be defined as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casual as browsing a Web site or as (economically) significant as trading stocks or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized an

Year: 2009
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