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Reputation and Trust: A Multi-Dimensional Perspective

By Jennifer Dunn


Personal reputations are an important factor in trust. Prior work has focused on how favorable reputations lead to higher trust than unfavorable ones. In this paper, I examine the effects of other reputation dimensions on trust, specifically reputation breadth (how widespread the reputation is) and reputation consensus (how well agreed upon the reputation is). In two studies, I present participants with reputation information that varies in favorableness, breadth and / or consensus. I find that, for positive reputations, both breadth and consensus increase trust. For negative reputations, Employees frequently shift work relationships as they engage in project-based teams, rotate through departments, and advance in their careers (Burt, 2006; Kilduff, Tsai & Hanke, 2006). In such dynamic environments, personal reputations are importan

Year: 2010
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