Skip to main content
Article thumbnail
Location of Repository

From intrusive to supportive: recommendations for pervasive advertising

By Ross Shannon and Aaron Quigley


Abstract. Here, we discuss the evolution of advertising in other mediums from a user’s perspective, with a particular focus on web advertising. By charting advertisements through their advancement from novelty to sophistication, we can see that technical advances often arrive in conjunction with intrusion and consumer irritation. We compare this to the early trials of non-traditional advertising techniques that have been attempted, and show that many of the same mistakes are being made now as we move towards a new era of pervasive advertising.

Year: 2010
OAI identifier: oai:CiteSeerX.psu:
Provided by: CiteSeerX
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.