It’s easy to confuse the disciplines of project manager and product manager. Simply put, the development of the product or service falls to the project manager, while the market success of software and system products depends on the skills and competence of the product manager. This article provides an overview of software product management and the role of a product manager, and describes concrete practices that can boost an organization’s software product management and thus the success rate of products in terms of predictability, quality, and efficiency. Imagine loggers in a forest. They work hard and cut tree after tree. It is a huge physical effort and their foreman drives them hard to stay on schedule. He wants to cut a certain number of trees per day and provides the workers with all they need to achieve this objective. Suddenly the client shouts, “you cut down the wrong trees! ” Despite all the hard work of the foreman and his team, they did no
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