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II. Course Description

By Course Coordinator, Elsie Christopher, Instructor Kin Tang and Instructor Raymond Chau


This course will help students to further develop and enhance their Business Communication skills through a multi-media approach using selected Business Case Studies. The course materials are based upon authentic examples of companies currently involved in various aspects of modern business. In order to better prepare students to meet the communication requirements of today’s business world, students will undertake the following: reading and analyzing texts; acquiring and incorporating relevant vocabulary from case texts, videos and the course website; further developing accuracy and logic in writing; and integrating and presenting their research in terms of business development and growth strategies. Case analysis and critical thinking skills will also be developed as students progress through the course. A wide range of multimedia resources including video and online materials will be utilized to encourage student participation and interactivity. Written work as well as presentations will be conducted on both an individual and small group basis in order to ensure that students have plenty of opportunities for feedback and improvement throughout the course. Students will also have sufficient opportunities to interact with each other in group based research and presentations, as well as in class discussion activities. Primary Course Objective: To further enhance and develop communication skills, problem solving skills and critical thinkin

Year: 2010
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