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CRM System Using CM-AKD Approach of

By Sankara Srinivasa, Rao Illapu, Ajay Kumar and Lakshmi Prasad Koyi


In the present days, the Customer Relationship Management (CRM for short) system has entered into the mainstream despite the uncertainty of the economy. CRM is being trust into corporate budgets and talked about as a critical initiative by various companies. CRM is an important edge in the business world. Building an effective CRM system can get more effectively in acquiring new customers, increasing value of existing customers and retaining good customers. At the same time, the data and data warehouse will offer the best data resource for the application of Domain Drive Data Mining (D 3 M for short) on CRM. The managing relationships with the customer have become a critical organizational competency. In this paper we introduce CRM with the advanced technologies for getting winning strategies. Later on, we introduce the architecture of CRM based on D 3 M. Which involves in designing the main steps of data warehouse and also it describes the managing of D 3 M applied to CRM. Finally, the promoting effects of D 3 M to individual services are presented. Keywords: CRM, Domain Driven Data Mining (D 3 M), Data warehouse, AKD, E-commerce. 1

Year: 2010
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