This paper discusses several issues concerning an empirical analysis of the endogenous formation of preferences, as well as cognitive and psychological traits. In particular we show by means of examples how, with existing data, it is possible to i) identify empirically the distinct inßuence of family and society at large in the determination of cultural traits, and ii) disentangle genetic heritability from cultural and environmental factors determining cognitive and psychological traits. Keywords: Socialization, cultural transmission, religion, IQ. JEL: I2, Z1, D
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